Reference for common audience attributes

Recorded training on audience segmentation

How-to guide for audience segmentation in Resonate

Internal tracker of direct buy rates

Deck on paid media client lifecycle

Guide and menu of paid media opportunities

Reusable media plan spreadsheet template

Reusable edits and feedback tracker

Reusable paid media planning memo template

Intake form for public affairs paid media

Deck and recording on digital and TV media

Recorded training on digital & TV

Guide for digital, TV, and radio

Rate sheet for direct buys

Deck explaining radio buys

Recorded training on radio

Political digital creative brief template

Reusable digital ad plan template

Reusable digital media report template

Reusable digital planning spreadsheet template

Guide for print & out of home

Recorded training on print & OOH

Deck and recording on print and out-of-home media

Disclaimer rules for LA City & LAUSD

Reusable direct mail plan template

Reusable mail creative brief template

Mail QA checklist template

OOH campaign tracker template

Example billboard budget

Example running budget

Example truck budget

Master list of BG vendors and tools

Guide for using Canva for in-house design

Guide to graphic design vendors

Template for new vendor contracts

Pricing estimate sheet for production

Guide for production

Monday.com production tracker

Instructions for the production tracker

Recorded training on vendor outreach

BG content library for production work

Production media plan template

Video creative brief template

Day-of logistics memo template

Media shoot memo template

Checklist for media shoot planning

Script and shot list memo template

Vendor guide for celebrity & influencer